Sometimes I think that companies chase innovation for the sake of innovation, or because everyone else is doing it, and that thoughtlessness shows up in their products. Right now there is a frenzy to innovate in the kitchen, and with good reason. But successful innovation often means recognizing which things should stay the same. And even if you’ve identified the right things to change, there is always a trade-off when you create a new interface or a new feature in a well-understood product, because your customer will have to learn something new.
A dishwasher that works
A dishwasher that works
A dishwasher that works
Sometimes I think that companies chase innovation for the sake of innovation, or because everyone else is doing it, and that thoughtlessness shows up in their products. Right now there is a frenzy to innovate in the kitchen, and with good reason. But successful innovation often means recognizing which things should stay the same. And even if you’ve identified the right things to change, there is always a trade-off when you create a new interface or a new feature in a well-understood product, because your customer will have to learn something new.